About

Our magazine is printed on high quality gloss paper with a wrap around cover. We have chosen to print with a local printer helping to support our local economy. Which is what our magazine is about, locals supporting locals.

Magazine Specifications

Paper: High quality 115gsm gloss

Pages: 32 full colour pages

Quantity: 5,000

Shelf Life: 3+ Months

Readership Insights

We are currently developing our readership insight page based on the previous two editions statistics. This data will ensure advertisers have as much information on our print and online readerships as possible to make an informed decision on advertising.

Target Demographic

Target Demographic

We have a diverse reader demographic aged between the ages of 25 and 65+ years.

Target Demographic (Online)

The majority, 70% were located in Alstonville, Ballina, Wardell and Wollongbar, along with smaller groupings in Byron, Casino, Evans Head, Goonellabah, Kyogle, Lennox Head, Lismore, Tintenbar and Wyrallah. Next, 25% resided in Brisbane, Canberra, Coffs Harbour, Forster, Gold Coast, Grafton, Hobart, Melbourne, Newcastle, Regional Victoria, Sydney and Yamba. Moreover, 5% of our readers were from overseas, in England, the Netherlands and the USA.

A survey was sent to the 30% of online subscribers located outside our local region, who consented to receive contact; 32 in total replied. From the feedback obtained, the main reasons for subscribing were:

a) family or friends live in the area,

b) they are considering moving to the region, or

c) are considering visiting the region when travelling restrictions ease.

Distribution

Where can you find Country & Coast Magazine?

Northern Rivers

Our magazine features in some of the regions busiest locations, including:

Ballina Byron Airport (Magazine Stand)
Local visitor information centres
Accommodation and tourist attractions throughout the region
Shops, restaurants, cafés and general businesses throughout the Northern Rivers.

With every issue we are increasing our distribution list. If you would also like to display copies please contact us.

Alstonville Region

Alstonville Plaza Shopping Centre (Magazine Stand)
Candy Lane Fashion (Magazine Stand)
Trident Takeaway (Magazine Stand)
Local accommodation, attractions, retirement villages, cafes & restaurants.
All business shopfronts in Alstonville, Wollongbar & the Russellton Industrial Estate.

Wollongbar

Wollongbar Post Office, News & Gifts (Magazine Stand)

Ballina Region

Ballina Byron Airport (Magazine Stand)
Ballina Book Shop (Magazine Stand)
Ballina Fair Shopping Centre, Gem-Array Jewellers (Magazine Stand)
Ballina Information Centre
Ballina RSL Club
Ballina Byron Ramada
Local attractions, cafes & restaurants.
All business shopfront in the Ballina CBD & the Ballina Industrial Estate.

Wardell

Simply Fashion & Beauty, Wardell

Who Are we?

Lindsey Bidwell

You might recognise this name. Lindsey previously managed the local magazine TwoFour7Seven for three years as a volunteer before it was taken over by another local who moved the publication online.

Lindsey is an award-winning entrepreneur, author, organisational geek and mother of two active boys. She is an SCU business management graduate with post-graduate qualifications in project management from RMIT University. Lindsey has over 15 years of experience working in business management, marketing, and projects. If you are on LinkedIn, you can join Lindsey's network at https://www.linkedin.com/in/lindseybidwell/

With four generations of her family currently living and working in the Northern Rivers, she is all for a magazine by locals for locals. Lindsey is excited to produce Country & Coast for our readers, sharing her love of all things local.